The Big Question
Have you ever wondered about the benefits of digital transformation (DX) and, more importantly, why they matter to the future of business?
First, let’s look at what the technology stands for. It is best known as the reinvention of an enterprise through the use of digital technology to improve policies, procedures, transactions, and overall performance. While the term is extensive and holistic, it generally refers to the integration of digital resources into all aspects of business operations.
What’s In It For You?
Today, staying competitive and relevant requires the modern company to prepare for the coming wave of digital disruption that is pushing organizations to change. So, the key is to ensure that one’s workforce is familiar with the relevant best practices, and the process goes beyond simply achieving a greater digital presence. It encompasses all levels and areas of an organization and involves in-depth, strategic planning to generate the desired results. To realize this, the senior management in every company should envision the workplace of the future and devise a plan to get there.
It begins by showing genuine interest in cutting-edge tools and technologies, applications, and social media, all of which reflect a desire for an easier life. People demand quick and viable solutions to problems, and this is where the overall customer experience matters. The market reality is that digital transformation primarily revolves around leveraging the latest technology to add business value and enhance the overall customer experience. According to FinancesOnline, 70% of companies have or are working on a DX strategy, and high-tech B2B sales are likely to result from digital by the year 2020.
Clearly, the advantages of digitalization in business certainly outweigh the time and effort needed to carry out this initiative. Let’s briefly review them next.
Improved Data-Based Insights
Digital marketing initiatives allow you to extract data, analytics, and insights that you can analyze for optimizing processes and business strategies. Assume that you opt for data-driven decision-making to profile your customers and enable relevancy, hyper-personalization, real-time feedback, and improved business agility. This calls for your staff members to utilize both structured (personal client information) and unstructured (social media metrics) data that you can collect from all sides of your enterprise. Having vast data analytics techniques and methods to choose from also makes it easier to collect, monitor, and examine online customer information for making faster, more informed decisions.
Moreover, you can leverage Big Data analytics to achieve increased visibility and insights into internal operations, including business assets and employee performance. You can then brainstorm innovative ways to steer these metrics towards a positive direction and set the stage for strengthening collaboration.
Take the example of manufacturers who constantly look for new ways to become more efficient by eliminating slow and tedious processes. To do so, they need to make a business case for DX which, in turn, demands hard data. Making use of behavioral data from users in real-time as well as AR techniques and 3D printing tools will speed up design and development processes for them. Reducing production downtime also becomes easier when connected machines send crucial maintenance data. This can be leveraged to prevent malfunctions, identify root causes of defects in case they do occur, and optimize the overall output.
We can see that incorporating data-driven insights into your company culture makes it possible to minimize cost and maximize revenue. A combination of a growth mindset and the right leadership encourages this attitude across an enterprise which helps start the transformation journey and leads to a higher ROI.
Product and Service Digitization
Technological advancements and innovations greatly contribute to changing consumer behavior. Today, customers expect almost immediate results and want to get things done quicker than usual. Hence, they are more likely to choose the products and solutions of a company with efficient systems and processes in place.
Once again, the idea is to convert tangible products into easy to use and aesthetically pleasing digital solutions so you can easily fulfill the ever-changing needs of customers. The process involves research, exploration, assessing product or service/market fit, translating user observations and feedback into insights, creating a compelling value proposition, and finally, building solutions that matter. At the end of the day, it all comes down to providing meaningful user value through digitization.
Updated Knowledge and Skill Sets
Not surprisingly, technology behaves in intelligent and sometimes even unpredictable ways that it becomes challenging to keep up. Specializing in the following fields will enable modern enterprises to achieve maximum success:
- Cloud Computing
- Artificial Intelligence (AI)
- Internet of Things (IoT)
- Deep Learning
- Machine Learning
- Augmented Reality (AR),
- Virtual Reality (VR)
- Mixed Reality (MR)
In order to develop these skills, you must be prepared to accept change and view DX as a smart, long-term investment rather than an expense. Next, equip your organization with the necessary in-house knowledge tools to attain a competitive edge and sustain growth.
Employees will also remain focused and productive in the transformation journey without feeling overwhelmed or disconnected from the process. Overall, the key is to apply a company culture that wholeheartedly embraces the change.
Have you ever stopped to think about what slows down business? Is the reason outdated and unreliable infrastructure such as PCs, or are there other roadblocks in one’s current IT architecture that affect efficiency? Consider an example of Company A where employees manually enter data into different places simply because their systems fail to communicate with each other. Or, how about Company B that is experiencing downtime because of process bottlenecks? Both have one thing in common; they need an IT overhaul.
Time and time again, the solution is DX, which effortlessly tackles such challenges. By examining your current systems and operations and introducing automated workflows where necessary, you decrease friction in your business. The question is: how does one go about it?
This is where working with trusted and experienced vendors like ClearCube matters. Our team has helped several clients from different industries address unique scenarios with our breakthrough centralized and virtualized computing solutions that support digital workspaces. With many disruptive firsts to our credit such as our Blade PCs, ZERO+ Clients, Zero Clients, and Thin Client devices, we are known for revolutionizing the modern workplace.
Feel free to connect with us for more information about our hardware and software features and benefits.
Successful DX efforts eliminate dependence on underperforming legacy IT systems and increase company responsiveness to existing market trends and demands.
Embracing digital technologies allows a company’s systems and operations to work more efficiently, personnel to make better decisions, and positively shape customers’ perception of one’s enterprise. It does a world of good to the bottom line by helping boost revenue and avoids losing out on lucrative opportunities.
Digital Transformation Of Small Businesses
Digital transformation is not limited to large organizations. Successfully deploying digital transformation technologies allows small businesses to create value, meet customer expectations, attain a competitive advantage, and earn more revenue. Budget and time are key considerations for companies with smaller budgets and shorter time periods to enable transformation, especially when it comes to working on complex solutions. The solution is to leverage data-driven insights as they are the major drivers of growth and success. Big Data comes with analytics tools that allow companies to monitor and evaluate website performance, content, and marketing campaigns in real-time. These can help small businesses make informed decisions based on what works and what does not.
Another option is to work with a vendor that understands your industry and unique business demands. They will customize their approach to ensure success for your company, and you can utilize their platform to attain useful information about your customers. Even better, the ideal vendor will invest in Machine Learning (ML) algorithms that convert customer data and insights into personalized experiences that your small business can leverage to prepare for a digital future.
Ensuring that all business systems communicate smoothly with each other streamlines operations, automates workflows, and enhances customer experience. For instance, connecting eCommerce and customer service turns them into interoperable platforms, allowing departments to boost collaboration and build a customer-oriented organization.
Additionally, cloud computing makes it easier for your small business to integrate different software apps and manage multiple business functions easily. Consider the ability to sync data between eCommerce and customer service which eliminates manual information transfer, and in turn, reduces errors. It is all about using tools to streamline processes and repetitive manual tasks which guarantees high ROI. Let’s look at the example of predictive analytics software that optimizes ad spend on the Internet, allowing you to make the most of your budget. You can easily generate top quality leads and improve sales without having to overhaul key operations in your company.
We encourage you to research on Virtual Desktop Infrastructure (VDI), a major solution which you can leverage in your DX efforts to support ongoing changes in working patterns.
Doing so paves the way to an effective DX strategy that streamlines compliance activities, simplifies the delivery of and access to apps, and better safeguards intellectual property. This is why different industry verticals adopt a comprehensive IT solution that provides complete coverage of physical and virtual desktops, data, apps, and devices.
For further details, please get in touch with our team. We are eager to provide assistance and answer any queries you may have.